Boost Your Bottom Line by Fighting Disengagement with Asynchronous Video
The Hidden Cost of Employee Disengagement
Employee disengagement isn’t just an HR problem—it’s a direct threat to your profitability and overall business performance. Studies show the financial consequences are alarming:
- Disengaged employees cost U.S. businesses between $450 to $550 billion annually in lost productivity.
- Companies with low engagement face:
- 78% higher absenteeism
- 43% higher turnover
- 18% lower productivity
- 15% lower profitability (Gallup)
This isn’t just an HR issue—it’s a direct hit to your bottom line.
Why Employees are Disengaged: Ineffective Communication
The root of disengagement often lies in communication breakdowns. Consider your current methods:
Emails & Slack: TL;DR
- Employees receive approximately 121 emails per day, drastically reducing attention spans and retention of critical information.
- The average worker only retains about 10% of the information from text-based communications (Grammarly/Harris Poll).
All-Hands Meetings: Expensive and Unproductive
- A single one-hour all-hands meeting for 500 employees can easily cost $50,000 or more in lost productivity.
- These meetings are rarely in anyone’s job description—yet they’re frequent and often ineffective, leading to low retention of critical information.
Employees are overwhelmed, distracted, and ultimately left unclear about company goals and priorities.
How Asynchronous Video Communication Solves This:
Asynchronous video solves these communication challenges by combining clarity with convenience:
- 75% of employees prefer watching video updates to reading text communications (Interact Software).
- 48% of professionals believe company-wide meetings should shift to async video (Loom).
- Employees process visual messages 60,000 times faster than text, drastically reducing misunderstandings and improving retention.
Why Async Video Works:
- Flexible & Efficient: Employees view messages when they’re ready to engage, reducing meeting fatigue and maximizing productive work time.
- Reduces burnout: Nearly 38% of employees feel exhausted after daily live video calls (HR Cloud). Async video eliminates meeting fatigue.
Going Further: LoopingBack’s Two-Way Video Platform
Async video alone is powerful—but platforms like LoopingBack take engagement a step further by enabling two-way communication:
- Interactive Video Responses: Employees respond directly via video, audio, or text—turning passive listeners into active participants.
- Real-time insights: Track engagement precisely (video views, responses, sentiment analysis), instantly identifying alignment gaps.
- Two-way dialogue: Employees feel genuinely heard, dramatically increasing engagement and clarity around strategic priorities.
The Financial Case for Async Video and Engagement:
Engagement isn’t just a feel-good metric—it’s a proven driver of profitability. Gallup’s extensive research (Gallup Q12 Meta-Analysis) consistently finds that businesses with high employee engagement outperform competitors dramatically:
| Engagement Improvement | Financial Impact to Your Business |
|---|---|
| 21% higher profitability | Top-quartile vs. bottom-quartile engagement (Gallup) |
| 17% higher productivity (sales) | Direct outcome of increased engagement (Gallup) |
| 51% less turnover | Reduces costly replacement expenses (Gallup) |
| 78% less absenteeism | Employees who feel connected consistently show up and perform better (Gallup) |
In short, improving employee engagement with asynchronous video communication doesn’t just enhance the workplace experience—it significantly boosts the bottom line.
Replacing outdated communication methods with asynchronous video—and using a platform designed for two-way communication like LoopingBack—not only drives higher employee engagement but delivers measurable financial results.
Don’t let your company’s profits and productivity suffer from outdated communication methods.
Book a Demo Today to experience how LoopingBack can transform your employee engagement strategy.
